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Blog

20 February
0

WhatsApp Is Bought By Facebook

The instant messaging app that everyone loves, because it cuts out the cost of sending text messages has been bought by the social media giant Facebook. Expected to have cost Facebook around $16bn, this is the second time they have purchased another platform. In April of 2012 Facebook announced that they would be buying Instagram, although when they bought this they kept it a separate service and this is what they aim to do with WhatsApp. The deal from Facebook…

07 February
0

Ways To Promote Your Blog

Have you ever wrote a blog which you thought was really good and you wanted everyone to see it? But not sure how to promote it? In this blog we are going to look at 5 ways in which to promote it. You’ve churned out a good blog and you’ve published them on your site and are worried why the posts haven’t been driving as much traffic as you would have liked? Well they need promotion. You cannot just sit…

24 March
0

Digital Marketing 2013

Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates. As we look back at the events and advancements that shaped last year in online marketing, naturally we should look forward and wonder what 2013 will have in store. Here are my top predictions for what I believe marketers will be focusing on in the New Year. While the execution of all this might vary wildly, there is no doubt a few…

24 March
0

Online Trends 2013

3 Major Search Engine Trends in 2012: 1 – Google’s Continued Fight Against Spam: Penguin in 2013, and Panda continuing from 2011, both led the fight against spammy links (Penguin), and spammy and weak content (Panda). Results are mixed – worst offenders have been suitably punished, however many have moved to slightly less crappy link building and content practices, resulting in the bar only getting raised slightly in many markets. Other markets might as well not be affected by Penguin,…

24 March
0

Social Marketing

Content is a vital part of marketing, but “feeding the content beast” is expensive and time consuming. According to Curata’s “B2B Marketing Trends Survey 2012 Report,” the top three challenges of content marketing are: creating original content; having time to create it; and finding high-quality content. With 28% to 33% of marketing budgets dedicated to content marketing, this is obvious priority can become a herculean challenge. Enter the consumer. Highly-satisfied customers are a secret marketing weapon for companies, whether they…

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